One thing that needs to happen to make Twitter useful to individuals such as myself, and I imagine any other discerning Tweeter, is that you need to put a little bit of work in to build your network. 'Following' other like minded individuals or businesses is half of the equation, the other being 'Followers' who will determine how far your own message will be heard by others. It's a network in the truest sense of the term, imagine the possibilities for a commercial business looking to get their name on the map and the cash registers ringing. Beyond those in your immediate Twitter atmosphere you have the 'Mutually Oblivious', those who, like it or not, are only a click away from Following you! This is a resource just waiting to be tapped. They Follow someone who Follows you or you Follow someone who Follows them, but whichever way you cut it, you are connected.
A study of social media and of 5.2 billion such relationships was undertaken by Sysomos (a monitoring company) and found that the average distance on Twitter is only 4.67. I.e. on average, about 50% of people on Twitter are only four steps (or degrees) away from each other, while nearly everyone is five steps away. (source Wiki).
@bronteales 15 Bronte Ales
@shawsbrewery 70 Shaws Brewery
@brasscastlebeer 84 Brass Castle Brewery
@ridgesidebrewer 126 Ridgeside Brewery
@wensleydale_ale 137 Wensleydale Brewery
@redchurchbrewer 145 The Red Church Brewery
@tobymckenzie 183 Red Willow Brewery / Toby McKenzie
@revolutionsbrew 188 Revolutions Brewery
@wentwellbrewery 200 Wentwell Brewery
@orkneybrewery 200 The Orkney Brewery
@kentbrewery 207 Kent Brewery
@kirkstallbrew 219 Kirkstall Brewery
@stringersbeer 235 Stringers Beer
@quantumbc 236 Quantum Brewing Co.
@broughtonales 277 Broughton Ales Ltd
@sandstonebrewer 277 Sandstone Brewery
@lochnessbrewery 279 Loch Ness Brewery
@brentwoodbrewco 283 Brentwood Brewing Co.
@durhambrewery 289 The Durham Brewery
@westerhambrew 296 Westerham Brewery / Robert Wicks
@ccookbrewery 338 Captain Cook Brewery
@quantockbrewery 349 Quantock Brewery / Rob Rainey
@mallinsons 366 Mallinsons
@trianglebrewery 370 Golden Triangle Brewery
@bantambreweryco 381 Bantam Brewery Co. / Henry Kirk
@huntersbrewery 403 Hunters Brewery
@wharfebank 420 Wharfe Bank Brewery
@oldbrew 455 Oldershaw Brewery
@conistonbrewco 467 Coniston Brewing Co.
@lymestonebrewer 472 Lymestone Brewery / Ian Bradford
@merlinbrewingco 478 Merlin Brewing Co.
There are of course a few that creep just outside the 500 mark (just to reiterate that these are just from my Follows);
@roosterbrewing 505 Rooster Brewery
@woldtopbrewery 537 Wold Top Brewery
@drinkmoorbeer 573 Moor Beer Company
(all figures as at 17/07/2011)
As unsavoury as it sounds, let's spread the message of good beer like a friendly yet pleasantly inebriating virus!
Thanks for reading.